When it comes to creating the perfect sweetener it's hard to compete with the taste of nature's sugar — but that hasn’t stopped ingredient companies from trying to find alternatives with fewer calories.
Roughly 75 percent of consumers across 19 countries are not influenced by sugar content when purchasing sugar confectionery, according to a survey by Innova Market Insights.
Entrepreneur Magazine has put 13-year-old Alina Morse, founder of Zolli Candy, on the cover of its September 2018 issue to highlight the next generation of entrepreneurs.
European sugar producer Südzucker and DouxMatok, developer of targeted flavor delivery technology, are partnering to commercialize DouxMatok’s sugar reduction solution across Europe to support the food industry’s efforts to reduce sugar content.
German startup Savanna Ingredients has begun producing initial quantities of allulose with the goal of producing the virtually calorie-free sugar on a larger scale.
A group of stakeholders led by the National Confectioners Association and the Sweetener Users Association has formed the Alliance for Fair Sugar Policy with the goal of pushing Congress to modernize the U.S. sugar program.
"Nowadays, consumers want to enjoy food without feeling guilty and without compromising on taste," says Bas Smit, global and EMEA marketing director, Barry Callebaut.