The bars category continues show good to strong levels of growth, with sufficiently diversified product offerings to appeal to nearly every type of shopper. Few product categories so seamlessly fit into today’s on-the-go lifestyle suited to on-demand snacking.
Eating has never been easier. Bars are everywhere. They’re eating up the competition. Snack bars, cookie bars, gluten-free, sugar-free, kids’ bars, granola bars and others. But what’s really inside the wrapping?