The versatile puffed and extruded snack segment is answering the call of consumers who want to try different flavor profiles and combinations. On the traditional side, products such as Cheetos continue to prosper in the marketplace. In fact, total annual sales for cheese snacks just reached $2.1 billion. Through a balance of tradition and forward-thinking innovation, this segment represents the best of both worlds.
In response to millennials’ unique snacking preferences, Lehi Valley Trading Company has launched Snackworthy, a new, budget-friendly line of high-quality, great-tasting and authentic better-for-you snacks for the generation that has become the most powerful consumer bloc.