When it comes to sweet goods like doughnuts, Danishes, sweet rolls, muffins and coffee cake, the market is in a state of flux. As Walter Postelwait, president of Pak Group LLC/Bellarise Baking Ingredients, Pasadena, CA, puts it: “The total segment appears to be growing slowly, but has hot pockets of activity.”
Tradition is the foundation that grounds much of the bakery industry’s continued success. We see this immutable fact across nearly every category, with leading companies selling billions of dollars of traditional baked goods that have long stood the test of time. These are core products beloved by millions of shoppers.
Due to the success of Little Debbie Zebra Cakes, McKee Foods has introduced three products that combine the visual identity of the Zebra brand with the classic tastes of Little Debbie Brownies, Cake Rolls and Nutty Bars.
On Demand The “State of the Industry: Snack & Bakery” editorial webinar, presented by Snack Foods & Wholesale Bakery, will take place on August 26, 2015, at 2 p.m. Eastern. This webinar will provide expert snack and bakery perspectives and will discuss key developments within snack and bakery, addressing both “big picture” issues and specific examples related to snack and bakery product categories.