Back in the early 1930s, when Charles Elmer Doolin started The Frito Company and Herman Lay started H.W. Lay & Company, they were establishing the groundwork for a snack empire. The two companies merged in 1961, and four years later joined forces with The Pepsi-Cola Company to create PepsiCo, which operates Frito-Lay as a subsidiary.
In private label today, as we see elsewhere across the snack and bakery industry, clean label is still the current buzz phrase, and consumers continue to seek foods that fall into the larger better-for-you category.
Per IRI, Chicago, the salty snacks category was valued at $22.6 billion for the 52 weeks ending April 16, 2017—a number that encompasses potato chips, tortilla chips, extruded/puffed snacks including cheese puffs, ready-to-eat (RTE) popcorn, corn chips, pretzels and pork rinds—and sales were up 3.60 percent for the year (see the July “State of the Industry—Snacks” issue for detailed category data).
Within the past few years, choices for popcorn flavors have become more diverse. In 2017, you can choose to eat popcorn straight from the bag, made in the microwave, or even drizzled with chocolate. Consumers can even choose from flavors like honey butter and ranch. For today’s popcorn fans, this category offers more snacking options than ever before.
More Americans are prioritizing both health and taste when reaching for snacks, according to research by Mintel, and G.H. Cretors Popped Corn has a delicious answer in three new organic varieties of its handcrafted popcorn: Organic White Cheddar, Organic Honey Butter Kettlecorn and Organic Salted Butter.