Morinaga America's candy brand HI-CHEW has announced a limited-time release: HI-CHEW Easter Mystery Mix. This festive mix features three consumer-favorite flavors and one all-new springtime Mystery Flavor, inviting shoppers to unwrap, chew, and guess what surprise is hiding inside, the brand notes.

The limited-edition mix features a colorful assortment of flavors—Rainbow Sherbet from Fantasy Mix, Strawberry Lemonade from Fruit Combos, and Yuzu Lime from Getaway Mix—paired with a brand new Easter Mystery Flavor.  

"Spring is all about fresh starts, joyful moments, and connecting with the people around us," says Teruhiro Kawabe (Terry), chief representative for the USA and president, CEO of Morinaga America, Inc. "With the debut of HI-CHEW Easter Mystery Mix, we are creating a fun and interactive candy experience that brings families and friends together, while the new Mystery flavor adds an extra element of surprise and playful discovery to this festive celebration."

HI-CHEW Easter Mystery Mix is available in 11.28-oz and 6-oz stand-up pouches at major retailers nationwide, including Walmart, Kroger, and Walgreens, as well as online at HI-CHEW.com. The candy is made with concentrated fruit juices, and both natural and artificial flavors, and contains no colors from synthetic sources. It is also gluten-free.

Morinaga & Co. (HI-CHEW) is on the current Candy Industry “Global Top 100 Candy Companies” list. Click here to view the current “Global Top 100” rankings.