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Reese’s University to participate in Rose Parade

RU float will feature a 23-ft. replica of Cuppy

Reeses University float_web.jpg

This illustration of Reese's University's Chocolate, Peanut Butter, Success float offers fans a sneak-peek of what’s to come at the Rose Parade. Photo from the Reese's brand.

December 20, 2021

Reese’s University and the Fighting Cuppies are set to appear in the 133rd Rose Parade with a float featuring a 23-ft.-tall Cuppy replica.

Reese's University, the preeminent institution of higher chocolate and peanut butter education, recently announced open enrollment for the first time in its 100-year history.

"With this unprecedented decision, we're thrilled to offer an invitation to Reese's University to take part in Rose Parade events," said David Eads, executive director/CEO of the Pasadena Tournament of Roses. "The Fighting Cuppies will be taking to the streets of Pasadena, beaming with collegiate and peanut butter pride for all Reese's and Rose Parade fans near and far."

While the Fighting Cuppies won't be competing for the Rose Bowl trophy, the team and its mascot, Cuppy, are getting ready to steal the show at the Rose Parade by preparing a float as iconic as the institution itself. The Reese's University float, titled Chocolate, Peanut Butter, Success, will be 55 feet long and covered with over 25,000 flowers.

"Reese's U has the winningest confection-based football program and a track record that speaks for itself," said Coach R, head coach, Reese's University. "Our Cuppies play for the roaring crowds, the glory of the win, and the love of the game, er, I mean cup. Our Fighting Cuppies cannot wait to bring next-level performance and unprecedented awesomeness as we make our debut in Pasadena."

Fans can find a commemorative, one-of-a-kind Reese's University x Rose Parade Peanut Butter Rose on display in the Tournament House lobby during the week leading up to the parade and game. The Reese's University Rose is a special edition Reese's Peanut Butter Cup that has been customized to recognize RU's first appearance in the Rose Parade.


KEYWORDS: Hershey Reese's

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