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Candy IndustryNew Candy ProductsCandy Industry News

Lindt launches its first-ever, bite-sized chocolates

New Hello Bites come in three exciting new flavors.

By Alison Soley
July 29, 2015

Sweet introductions to Lindt’s HELLO line just got shorter, well, actually smaller. The company’s latest launch, HELLO Bites, are the first-ever, bite-sized creations from Lindt USA. They come covered in either premium milk or dark chocolate and boast three flavors, including:

  • HELLO Pretzel Bites: Crunchy pretzels sprinkled with salt and covered in creamy milk chocolate
  • HELLO Toffee Bites: Buttery, crunchy toffee sprinkled with salt and coated in velvety milk chocolate
  • HELLO Minty Bites: Soft mint center drenched in rich dark chocolate

Available at retailers nationwide, Lindt Chocolate Shops and on LindtUSA.com, these bite-sized pieces come in vibrant, resealable 5.3-oz bags and have an S.R.P. of $4.39, making them perfect for sharing with friends and family, or snacking on-the-go, the company says.

"With salty pretzel, buttery toffee and refreshing mint centers wrapped in premium chocolate and served in bite-sized pieces, HELLO Bites offer consumers a handful of flavor," says Thomas Linemayr, ceo and president, Lindt USA. "We're thrilled to introduce HELLO Bites nationwide, providing chocolate lovers with a fun and unique tasting experience, sure to fulfill any craving."

And Lindt is encouraging chocolate lovers to get involved in the conversation buzzing around these delicious treats.

Throughout the entire month of August, chocolate lovers can visit the Lindt Unwrapped Blog, and share a "bite" about themselves on Twitter and Instagram using #ABiteAboutMe for the chance to win sweet prizes. 

The grand prize winner will receive a year's supply of HELLO Bites and an Apple Watch Sport. In addition, 50 runners-up will win one bag of each HELLO Bites flavor.

Lindt will also celebrate the new line with a Facebook timeline contest and a Twitter giveaway that runs from Aug.10-17.  

And from Aug. 3-21, 2015, Lindt is partnering with three online influencers — Sugar & Cloth, Pizzazzerie and Tiffany Pratt— to take over the Lindt Instagram account for one week each and reveal a "bite" about their days.

HELLO Bites are the latest additions to the stylish and premium HELLO collection, which also includes HELLO bars, sticks and mini stick bags.

KEYWORDS: Lindt Lindt & Sprungli

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Alison Soley is a Candy Industry Magazine editorial intern.

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