Whatchamacallit asks fans to name new candy bar

Names can be submitted online, on social media through June 15.

The Whatchamacallit brand is asking fans to name a new candy bar for a chance to win $5,000.

Launched in 1978 by The Hershey Co., it chose “Whatchamacallit” from a list of nearly 100 names. The original candy bars were made of peanut butter crisp coated in a thin layer of chocolate, but nine years after the launch, the formula was modified to include chocolate, caramel and peanut-flavored crisps.

The yet-to-be-named bar will include chocolate, chocolatey crisps and peanut butter, according to a photo on whatchamacallitcontest.com.

Fans can visit the site and submit their name suggestions through June 15. Entrants may also share their name suggestions on Twitter and Instagram by tagging @watchamacallit and using #watchamacallit and #contest.

Judges will review submissions between June 16 and June 26. They will score each submission according to three weighted criteria: 1. “Relevance to the Brand”: 34 percent; 2. “Creativity”: 33 percent; and 3. “Originality”: 33 percent.

The winner will be notified on or around June 29.

Alyse Thompson has held many positions with BNP Media, first serving as an intern at Candy Industry Magazine in summer 2012. She joined Candy Industry's staff full time as associate editor in August 2016 after a few years at newspapers in West-Central Illinois, becoming managing editor in March 2019. Alyse has also served as managing editor of Cannabis Products Magazine since March 2019. She has bachelor’s degrees in journalism and Spanish from Western Illinois University.