Perfetti Van Melle USA, Inc. will introduce the Chupa Chups XXL Trio, a large, multilayered lollipop with bubblegum inside.

Available in November, the XXL Trio lollipop is the only gum-filled pop in the U.S. with two unique flavor layers. This multi flavor, multi-sensory experience is a trend among consumers that’s driving growth in total non-chocolate. Chupa Chups is the No. 2 ranked lollipop brand worldwide.

The Chupa Chups Trio XXL will feature four flavor combinations in a 1-oz. lollipop, wrapped in the iconic Chupa Chups graphic wrappers: Cola Lemon, Strawberry Kiwi, Mango Orange and Tutti Frutti Pineapple.

“Consumers are looking for added benefit to their lollipop experience, and with the XXL Trio lollipops, Chupa Chups will continue to bring well-received variety, excitement and a premium feel to the fast-growing lollipop segment in the U.S.,” said Craig Cuchra, vice president of marketing, Perfetti Van Melle USA. “With many large retailers now carrying the Chupa Chups brand in the U.S., we’ve seen tremendous success with consumers across the country falling in love with its taste, quality, rich heritage and fun.” 

The suggested retail price for the Chupa Chups XXL Trio lollipop is $0.59-$0.69 per 1.02-oz.  unit, and each showbox has 48 lollipops.