Branded as “The Mix That Hits,” the collab combines Colombina's watermelon and passion fruit-flavored, bubblegum-filled lollipops with packets of Tajín’s chile-lime seasoning for dipping.
We recently chatted with Chris Borges, non-chocolate category director, Perfetti Van Melle, about consumer trends and behaviors in the hard candy category.
The celebration features See's Lollypalooza box—an assortment of its 13 year-round and seasonal lollypop flavors all in one box, available for the month of July only.