Taste of Nature, Inc. will partner with Mars to launch a variety of products inspired by Mars' signature brands.
The two companies have teamed up to create cotton candy designed to taste like a handful of Skittles candy. Additionally, Starburst cotton candy will allow consumers to enjoy “Fave Reds” Cherry and Strawberry flavors in a new way.
To further enhance the partnership, Taste of Nature will launch Snickers, TWIX, and M&M'S cookie dough creations in both bite-sized nuggets and spoonable versions. The Doughlicious items do not require refrigeration, as they utilize egg-free, butter-free formulations, as well as heat-treated flour. The proprietary formulation uses crumbled pieces of Snickers, TWIX and M&M'S.
"We are excited about our partnership with Mars and their iconic brands that will bring consumers brand-new candy-inspired flavors that are sure to tantalize their taste buds and allow them to experience these brands in an innovative format," said Scott Samet, president of Taste of Nature, Inc. "Our partnership with Mars has given us the rare opportunity to engage consumers with unique products and iconic brands that will surely be 'must-try' products."