Ritter Sport is launching the "Discover" campaign at this year's TFWA World Exhibition, as well as a new Taste the World TR Edition range of chocolates.

Visitors to Ritter Sport's stand at this year's TFWA World Exhibition (Mediterranean Village N18) will experience first-hand the Discover Ritter Sport retail activation that has run at Zurich and Frankfurt airports this summer, meeting the brand mascot Don Choco and interacting with the same holistic brand experience. 

As in the airport, a digital screen and sampling installation featuring Ritter Sport’s infotainment content helps customers find their favorite flavor to taste and then understand the brand’s steps toward carbon neutrality via the "incredible journey of Don Choco" using QR codes. 

Ritter Sport Travel Retail’s mission is to highlight the brand’s carbon-neutral ethos. This is the most important message for sustainability-aware global consumers and travel shopper audiences, particularly in the context of air travel.

“The Discover Ritter Sport airport activation and brand experience has been a significant investment for Ritter Sport in 2022," said Jan Pasold, managing director, Ritter Sport. "We have worked very hard to bring together the key elements that the company stands for, notably the 30 years of sustainability that is embedded within the DNA of our brand and the quality of our chocolate. We have seen great success with our recent activations in Zurich and Frankfurt; the campaign reach has far exceeded our expectations. Our goal remains to roll out this holistic activation, working with key retailer and airport partners and we want to spread the word about Ritter Sport with the help of Don Choco telling our story around the world.” 

After introducing a successful travel retail design and packaging relaunch in 2021, Cannes will also see two major new launches for 2023.

Taste the World tower

Promising "the perfect time out in everyday life," Ritter Sport’s "Taste the World" Limited Edition 100-gram bar will be launched as a Travel Retail Edition for the first time in 2023. 

The all-new Taste the World Tower includes five 100-gram Ritter Sport Limited Edition square bar varieties encased in a colorful gift box featuring the travel-inspired design concept of Taste the World. 

Within the tower are three exotic, tropical and flavorful square bar varieties that offer a taste journey around the world. With "Hola Amigos" Crispy Banana, the taste of lush and green rainforests comes to mind. The second flavor, "Hi There" Salted Caramel, takes travelers on a road trip to the U.S. Southwest. The top seller "Buenos Dias" White Mango Passion Fruit invites a touch of wanderlust to taste the tropical nature of Costa Rica. 

Mini Tower new flavor mix

As an extension of the Ritter Sport Mini Tower range, a new flavor mix will be launched in 2023. 

The 250-gram Mini Tower includes 15 mini bars in five different flavors, offering a mix of fruity, milky and crunchy textures. The pastel-hued flavor mix includes two of Ritter Sport’s top flavors: mini Strawberry Yogurt with real fruit pieces, strawberry yogurt creme and crunchy rice crisps, and mini Alpine Milk with its characteristic caramel and honey flavor. The brand will launch mini Fine Milk Chocolate, with a high content of fine cocoa from Peru, crunchy mini Cornflakes and mini Butter Biscuit.

“Ritter Sport has been providing bright splashes of color in the confectionery landscape since the 1970s and has been committed to sustainable cocoa farming since the 1990s,” Pasold says. “We are steeped in family tradition, but we never stop innovating and never stop progressing. This year in Cannes, our stand will perfectly reflect our commitment to travel retail and our passion for sustainable progress. We are very much looking forward to welcoming our customers, friends and colleagues to our stand at TFWA WE this year.”