Ritter Sport, the German chocolate brand known for its square bars, is ramping up its U.S. momentum with major expansion, increased shelf and display presence at retail, and the debut of two new formats: Ritter Sport Minis and Choco Cubes. Backed by a $100 million investment over the next few years, Ritter Sport is committed to making its premium chocolate more accessible to American consumers, it says.

This summer, shoppers will find Ritter Sport in more places than before, with an expanded footprint across retailers CVS, Albertsons Companies, Inc., Raley’s, and Walmart. The brand is also deepening its shelf presence with expanded SKUs at World Market. 

“Today’s U.S. consumers seek premium chocolate that offers exceptional quality in a variety of flavors—all while being modern and fun,” says Ralf Hilpuesch, CEO of Ritter Sport USA. “We believe our unique range of varieties and formats offer something refreshingly different in the world of premium chocolate. As we enter the next phase of retail expansion, we’re committed to delivering quality and value in every square.”

Building on its U.S. retail growth, Ritter Sport is launching new product innovations to spark further consumer interest and align with American snacking habits:

• Ritter Sport Minis: bite-sized versions of the brand’s bestselling bars like Alpine Milk Chocolate, Dark Chocolate with Whole Hazelnuts, and Milk Chocolate with Crispy Flakes.
• Ritter Sport Choco Cubes: poppable treats featuring fillings like chocolate mousse and double caramel.

These new formats will appear in stand-up bags and seasonal sets at retailers like Raley’s, which is launching three stand-up bags across its stores, and they are designed for trial, sharing, and flavor exploration.

“Expanding into new pack-types allows us to meet consumers where they are—on the go, or if they are looking for a gift or a shareable pack-type or if they are just looking for something new to try,” said Chris Avery, vice president of sales. “We’re building more than distribution—we’re building relevance, with products that feel made for the way people snack today.”

To learn more about Ritter Sport, visit ritter-sport.com/en.

Alfred Ritter GmbH & Co. KG (Ritter Sport) is on the current Candy Industry “Global Top 100 Candy Companies” list. Click here to view the current “Global Top 100” rankings.