Peeps & Co. hopes more customers will now take a “peep” at its online content.

The Bethlehem, Pa.-based manufacturer, the retail arm of Just Born, Inc., announced last week the launch of its redesigned website, peepsandcompany.com.

With its simple design, and baby blue background, the new site will allow consumers to easily navigate content and order both candy and branded merchandise. Additionally, consumers can now access the site on mobile devices and connect to Peeps and Co.’s Facebook and Twitter pages.

“Our site redesign was driven by comments from our loyal fans and the results have surpassed our goals,” says Frank Rosario, Sr., the company’s ecommerce manager. “These new enhancements have taken the excitement around Peeps & Co. to a new level.”

Just Born, Inc. manufactures Peeps, as well as Hot Tamales, Mike and Ike and Goldenberg’s Peanut Chews.