Peeps & Co. launches redesigned website

The Bethelehem, Pa.-manufacturer improves website for easier navigation, increased social media integration

Peeps & Co. hopes more customers will now take a “peep” at its online content.

The Bethlehem, Pa.-based manufacturer, the retail arm of Just Born, Inc., announced last week the launch of its redesigned website, peepsandcompany.com.

With its simple design, and baby blue background, the new site will allow consumers to easily navigate content and order both candy and branded merchandise. Additionally, consumers can now access the site on mobile devices and connect to Peeps and Co.’s Facebook and Twitter pages.

“Our site redesign was driven by comments from our loyal fans and the results have surpassed our goals,” says Frank Rosario, Sr., the company’s ecommerce manager. “These new enhancements have taken the excitement around Peeps & Co. to a new level.”

Just Born, Inc. manufactures Peeps, as well as Hot Tamales, Mike and Ike and Goldenberg’s Peanut Chews.

KEYWORDS: Peeps website redesign

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Alyse Thompson-Richards has held many positions with BNP Media, first serving as an intern at Candy Industry magazine in summer 2012. She joined Candy Industry's staff full time as associate editor in August 2016 after a few years at newspapers in West-Central Illinois, becoming managing editor in March 2019. Alyse has also served as managing editor of Cannabis Products magazine since March 2019, and is currently the editor-in-chief of Food Engineeering magazine. She has bachelor’s degrees in journalism and Spanish from Western Illinois University.