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Jelly Belly partners with Reebok on sneaker collection

Collection is inspired by Jelly Belly jean bean flavors, colors.

Jelly Belly Reebok

Photo of Club C Legacy shoes from Jelly Belly.

September 20, 2021

Reebok and Jelly Belly have joined forces to deliver a bold collection of sneakers this month.

Featuring silhouettes for both adults and kids, the footwear collection is inspired by Jelly Belly's gourmet jelly bean flavors. The flavors are brought to life via colors on the shoes and illustrated on the sockliners of each model. The shoes incorporate Jelly Belly’s signature sweetness by using a sustainable bio textile that is sourced from sugarcane. 

The Reebok x Jelly Belly footwear collection will be available in unisex sizing beginning Sept. 26 before a wider global release on Sept. 28. It includes:

Club C Legacy ($110, GZ6881) – This Club C Legacy is inspired by BeanBoozled, a game developed by Jelly Belly in which players spin a wheel and eat the jelly bean that matches the color it lands on. The catch is that the pack contains two versions of each color – one tasty and one weird and wild. The upper of the shoe references all the BeanBoozled flavors in the latest 6th edition version as well as the “CAUTION” graphic from the packaging. Available in adult sizing.

Instapump Fury ($130, GW3388) – Featuring some of the brightest fruit flavors Jelly Belly has to offer, this Instapump has a multi-color upper referencing the Sour Cherry, Pink Grapefruit, Berry Blue, Lime and Plum flavors. The silhouette also features silicone details on the toe and PUMP bladder. Available in infant, pre-school, grade school and adult sizing.

Club C Revenge ($90, GV8263) – Inspired by classic summer treats, the Reebok x Jelly Belly Club C Revenge keeps the iconic chalk upper and incorporates colorful details from the featured flavors – from Strawberry Daiquiri to Caramel Corn – on the stripes, tongue, heel and lining. The top lace hole has even been replaced with a chocolate pudding jelly bean detail. Available in infant, pre-school, grade school and adult sizing.

Club C Legacy ($110, GZ6884) – This version of the classic silhouette features some favorite flavors, including Lemon Lime, Island Punch and Cream Soda. Similarly to the Club C Revenge, this shoe retains its iconic chalk upper but is overlaid with some of the bold colors inspired by the beloved flavors. Other features include contrast stitching throughout and a gradient mid panel. Available in adult sizing. 

Classic Leather Legacy ($90, GW3376) – Rounding out the collection is the Reebok x Jelly Belly Classic Leather Legacy, which incorporates some of the most iconic Jelly Belly flavors including Licorice, Tutti-Fruitti and Bubble Gum. Each of these flavors, and more, are represented in the colors of the shoe, which is covered in an eye-catching gradient upper. Available in adult sizing.


KEYWORDS: Jelly Belly Candy Co. licensing

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