The brand is aiming to engage a younger generation of consumers through a new communication platform, leaning into the candy's gourmet flavors and social spirit, it says.
The company has joined the BBB National Programs' Children's Confection Advertising Initiative, which means it will not engage in advertisements primarily directed to children under age 13 or to children in elementary and middle schools.
Now available at JellyBelly.com and select retailers nationwide, consumers can immerse themselves in the wizarding world with beverage-inspired candy, an Advent calendar, and more.
This week's Fun Friday celebrates National Waffle Day, and includes stories on a Takis and Terracycle recycling collab, a $10K Lay's potato chips sweepstakes, some presidential snacking favorites, and a Bisquick x Kid Cudi LTO Funnel Cake Mix.
This week's Fun Friday includes a fitness partnership from ONE Brands, Jelly Belly-scented squish toys, and an opening for the "most delicious position ever," from Casey's.