Ventura, California-based Stealth Health, Inc. has launched TiDBiTS Candy, a premium gummy candy.
TiDBiTS Candy is a woman-founded and mother-led brand. Founder Kristi Vartanian, along her with her husband, David, decided to create a better-for-you candy option after being disappointed with the flavor profile and ingredients of what was currently on the market.
David, a serial entrepreneur, has cofounded, launched and scaled emerging brands for Constellation Brand Ventures, Anheuser-Busch InBev ZX Ventures, and PepsiCo Ventures. He is also familiar with the confections category, having started his career 15 years ago with The Hershey Company and taking increasing sales responsibilities at the company domestically.
TiDBiTS Candy has 4 grams of sugar per bag and is made with prebiotics from plant-based fiber and flavors from real fruit juice. TiDBiTS is free from sugar alcohols, artificial sweeteners and artificial coloring. The candy is also made without corn syrup, allulose or isomalto-oligosaccharides.
TiDBiTS can be found on its website and through other online retailers such as Amazon and Bitewell. It expects to pursue an omnichannel commercialization approach, including national and regional natural grocery retailers, national conventional retailers, and major food service rollouts this year.