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VIDEO: Sour better-for-you gummies with Better Sour

Last year, the brand raised an oversubscribed $1 million pre-seed round to support its launch.

By Liz Parker Kuhn
January 26, 2024

Candy Industry Senior Editor Liz Parker recently talked to Semira Nikou and Isabella Hughes, co-founders, Better Sour, about its new low-sugar gummy brand, and how they got the idea for the company.

View the video above or by clicking here.

Related: Better Sour debuts gummy candy focused on globally-inspired sour flavors

KEYWORDS: Better Sour sour video

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Liz Parker Kuhn is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkerkuhne@bnpmedia.com.

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