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Dragon Fruit wins Morinaga America’s flavor vote

New flavor to hit U.S. shelves in 2019.

The results are in: Voters for Morinaga America’s East Meets West Flavor Challenge selected Dragon Fruit as the newest HI-CHEW flavor in the United States.

Morinaga America, Inc., launched the flavor vote last month in celebration of the company’s 10-year anniversary here. The company invited HI-CHEW fans to pick which Japanese flavor they’d like to see brought Stateside.

With a bright pink and purple hue, HI-CHEW Dragon Fruit is packed full of sweet, refreshing fruit flavor with a hint of tang. With pink, leafy skin, dragon fruit flavor is said to taste like a mix between pear and kiwi.

Voting began March 12 and concluded March 31. The winning flavor will appear on U.S. shelves in early 2019.

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Alyse Thompson-Richards has held many positions with BNP Media, first serving as an intern at Candy Industry magazine in summer 2012. She joined Candy Industry's staff full time as associate editor in August 2016 after a few years at newspapers in West-Central Illinois, becoming managing editor in March 2019. Alyse has also served as managing editor of Cannabis Products magazine since March 2019, and is currently the editor-in-chief of Food Engineeering magazine. She has bachelor’s degrees in journalism and Spanish from Western Illinois University.