Kraft names marketing head to oversee category teams
According to a report published by the Chicago Tribune this morning, Northfield, Ill.-based Kraft Foods has selected Mary Beth West, chief marketing officer, to oversee its confectionery and biscuit global category teams.
The global category teams work within the business units in ensuring best practices, a Kraft spokesperson explained to Candy Industry. West will not, however, be involved in running the business units, which encompass Cadbury's recently acquired gum, candy and chocolate segments as well as its pre-existing chocolate and European biscuit businesses.
Prior to taking over marketing duties at the company, West ran Kraft’s North American beverage divisions. According to the Chicago Tribune report, West is “widely credited with restoring Kraft’s marketing credentials.”
For more information about Kraft Foods, visit www.kraftfoodscompany.com.
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