Items Tagged with 'Better Sour'

The new hire is joining the fast-growing sour gummy brand to scale on the heels of the company’s new product releases and Whole Foods Market expansion.

The three-year-old brand is expanding its portfolio with a cane sugar-sweetened lineup to reach more consumers, available first in Whole Foods as a limited summer offering.

Consumer expectations for plant-based are now non-negotiable: taste and texture must be identical to traditional products, not just "good for vegan," the brand's co-founder says.

The brand's vegan gummies are more sustainable than a typical sugar-based gelatin confection on the U.S. market, CarbonTag says.

The brand's co-founder explains the formation of the company, the joy of cherries, and principles on creating an enjoyable confectionery product for consumers.

The sour gummy brand uses tart, fruit-forward flavors inspired by global fruit traditions.

Better-for-you gummy brand Better Sour has launched Tart Cherry Gummy Stars, a new product developed over two years of research and featuring ingredients sourced from the U.S.

The appointment comes as the brand continues to grow, adding new retailers this fall.

The new advisors join amidst a period of growth for the foodie-forward sour candy company, coming after a recent capital raise and retail expansion.

Taste Tomorrow Ventures has revealed its investment in Better Sour, a globally inspired sour gummy candy brand, founded by entrepreneurs Bella Hughes and Semira Nikou.