Video: Better Sour on its Tart Cherry Gummy Stars
The candy is inspired by an ingredient that can be found in West and Central Asia.
Candy Industry Multimedia Specialist Brett Parker sat down with Bella Hughes, co-founder and chief revenue officer of Better Sour, as she discusses the brand's new Tart Cherry Gummy Stars, a snack inspired by tangy cherries that can be found across West and Central Asia.
In this interview, Hughes explains the formation of the brand, the joy of cherries, and principles on creating an enjoyable gummy product for consumers.
View the video above, or click here.
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