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Home » Events » Doing Better with Bread: BFY Trends and Tips

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Doing Better with Bread: BFY Trends and Tips

KEYWORDS: bakery / bakery products / better for you / Bread / consumer food trends / ingredients
5/28/26 2:00 pm to 5/28/27 11:00 am EDT
Contact: Demi

Bread is still an American passion—increasingly, the loaves, buns, rolls, and other grain-based foods consumers are toting home are better-for-you versions. Traditional bread still gets attention, but it’s the high-fiber, protein-loaded, low-carb, and clean-label items attracting the dollars. To tap into the growing trend, producers need to know what these health-conscious bread aficionados are on the hunt for.

In this exclusive SF&WB webinar, attendees will learn what they need to know and apply in their operations to increase their chances of capitalizing on (and profiting from) BFY bread.  

A group of experts will lay out what’s driving consumer preferences, ingredient trends, and what else plays into purchase decisions, empowering producers to develop products that fit the bill.

Key takeaways: 

  1. Discover what is driving consumer preferences
  2. Learn about ingredient trends
  3. Find out what label-reading shoppers are looking for (and looking to avoid)
  4. Hear what resources can help maximize the chances of product success

Sponsored by: 

Register for this Event

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