Bread is still an American passion—increasingly, the loaves, buns, rolls, and other grain-based foods consumers are toting home are better-for-you versions. Traditional bread still gets attention, but it’s the high-fiber, protein-loaded, low-carb, and clean-label items attracting the dollars. To tap into the growing trend, producers need to know what these health-conscious bread aficionados are on the hunt for.
In this exclusive SF&WB webinar, attendees will learn what they need to know and apply in their operations to increase their chances of capitalizing on (and profiting from) BFY bread.
A group of experts will lay out what’s driving consumer preferences, ingredient trends, and what else plays into purchase decisions, empowering producers to develop products that fit the bill.
Key takeaways:
- Discover what is driving consumer preferences
- Learn about ingredient trends
- Find out what label-reading shoppers are looking for (and looking to avoid)
- Hear what resources can help maximize the chances of product success
