Brach's Conversation Hearts go global
The LTO hearts feature messages in 13 different languages.
Courtesy of Brach's
This Valentine's Day, Ferrara's Brach's candy brand is hoping to inspire consumers to connect with their loved ones with the launch of its new Conversation Hearts Go Global. The heart-shaped candy features sentimental sayings from around the world, including more than 30 expressions in 13 different languages.
Sixty-two percent of candy-buying Valentine’s Day celebrators are interested in new types of conversations hearts. Of those, 74% are interested in different flavors, and 73% are interested in different sayings. The globally inspired twist on classic conversation hearts also features a blend of six flavors, including four new flavors—Passion Fruit, Piña Colada, Mango, and Peach—as well as the return of Strawberry and Blueberry.
“Valentine’s Day this year falls on a four-day weekend for some, and while you may or may not be able to take a romantic trip to Paris or Italy, the new Brach's Conversation Hearts Go Global are here to help you celebrate the holiday in a fun, meaningful way,” says Chad Womack, director of Brach's Seasonal Marketing at Ferrara Candy Company. “Whether you’re planning a getaway, baking, decorating or simply enjoying some self-care this Valentine’s Day, Brach's Conversation Hearts have always been a timeless treat.”
Brach's is continuously evolving to reflect how consumers interact with each other. The brand makes up 53% of the conversation hearts market share and produces more than 8 million pounds each year to help consumers foster heartfelt connections.
In addition to Conversation Hearts Go Global, Brach's is back with its heart-shaped lineup this Valentine’s Day. Brach's new Conversation Hearts Go Global, Tiny Conversation Hearts, Large Conversation Hearts, Wisecracks Conversation Hearts, and other seasonal treats are available now at retailers nationwide.
Ferrara is on the current Candy Industry “Global Top 100 Candy Companies” list. Click here to view the current “Global Top 100” rankings.
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