Video: Hard candy trends with Perfetti Van Melle
Larger pack sizes, classic lollipop flavors dominate consumer trends.
Candy Industry Senior Editor Liz Parker Kuhn recently chatted with Chris Borges, non-chocolate category director, Perfetti Van Melle, about consumer trends and behaviors in the hard candy category.
Perfetti Van Melle is a manufacturer of lollipops, gum, and other non-chocolate candies. The lollipops category in general is currently a $650 million segment, and is growing faster than other non-chocolate categories. Perfetti Van Melle's Chupa Chups brand recently launched a line of sour lollipops, as well as Melody Pops.
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