Haribo debuts tropical gummies
The LTO launch marks the brand's Twin Snakes' first-ever flavor expansion.
Courtesy of Haribo
Gummy brand Haribo is launching Goldbears Tropical and Twin Snakes Tropical, available just in time for National Gummi Bear Day on April 27. National Gummi Bear Day, created by Haribo in 2022 to celebrate the 100th anniversary of Goldbears, has become an annual moment to celebrate the joy and nostalgia of the original gummy bear.
This limited-time release also marks a major milestone for Twin Snakes, Haribo's signature sweet-and-sour duos. For the first time ever, Twin Snakes is expanding with new flavor offerings including sweet Mango and sour Lime, sweet Paradise Punch and sour Pineapple, and sweet Passion Fruit and sour Tangerine.
Goldbears Tropical reimagines Haribo's No. 1 treat with an island-inspired lineup that includes tangy Kiwi, sweet Paradise Punch and exotic Passion Fruit, alongside consumer-favorite Pineapple.
We know our fans will always love the classic Haribo Goldbears flavors, but we want to bring them childlike happiness in fresh and exciting ways too," says Seth Klugherz, vice president of marketing at Haribo of America. "Tropical flavors bring that sense of fun that our brand is known for, and with 35% of US consumers saying they're more likely to try a candy if it has tropical flavors, we knew this was the perfect moment to introduce a vibrant and playful twist to our fan-favorite treats."
Goldbears Tropical and Twin Snakes Tropical are available at retailers nationwide for a limited time only.
Haribo GmbH & Co. K.G. is on the current Candy Industry “Global Top 100 Candy Companies” list. Click here to view the current “Global Top 100” rankings.
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