Candy Industry Magazine Multimedia Specialist Brett Parker sits down with Lindsay Karlin, VP of marketing and development for Impact Confections, as they discuss the new Warheads Atomic Fizz candy, a product that combines the sour taste of Warheads Extreme Sour Hard Candy with a fizzy explosion in the center.

In this interview, Karlin explains the unique science mechanism behind the product, the biggest challenges of creating such a unique candy product, and the unique marketing campaign behind the product that finds Wally The Warheads Mascot being blown up (literally!) on social media.