Goo Goo Cluster unveils Cheerwine collaboration
The treat marks the first new flavor variation for the brand since the 1990s.
Photo by Phillip Fryman
Goo Goo Cluster, the candy brand started in Nashville in 1912, is partnering with North Carolina’s Cheerwine soft drink for a collaboration. The Cheerwine Goo Goo Cluster marks the first new flavor variation of the classic candy since the 1990s.
This innovative treat maintains the Original Goo Goo Cluster recipe but adds a twist: both the nougat and caramel layers are infused with Cheerwine’s signature cherry flavor, creating a combination of Southern traditions. Topped with freshly roasted peanuts and covered in real milk chocolate, the Cheerwine Goo Goo Cluster is a flavorful fusion paying homage to both brands’ rich histories.
“Goo Goo Cluster and Cheerwine are the perfect pair,” says Laurie Spradley, president of Goo Goo Cluster. “We enjoy any opportunity to celebrate a fellow Southern brand, and by bringing together our legacies, we’ve created something truly unique and delicious.”
Created in Nashville in 1912, Goo Goo Cluster was America’s first combination candy bar and remains a local staple. Cheerwine, crafted in Salisbury, North Carolina, only five years after the Goo Goo Cluster’s invention, is reportedly renowned for its one-of-a-kind cherry flavor. The collaboration continues the legacy generations have enjoyed for years, the brands say.
“This partnership celebrates two beloved brands in a way that’s both nostalgic and exciting,” says Joy Ritchie Harper, VP of marketing for Cheerwine. “Cheerwine’s unique cherry flavor pairs perfectly with a variety of foods, including candy. Goo Goo Cluster shares our commitment to crafting exceptional products, and we can’t wait to introduce this to our fans.”
The limited-edition Cheerwine Goo Goo Cluster will make its official debut with Mast General Store at the Cheerwine Festival on Saturday, May 17 in Salisbury, NC. It is available now for preorder to ship nationwide at googoo.com and will be at the brand’s Nashville flagship Goo Goo Chocolate Co., Goo Goo Shop in the Nashville airport, and select retailers across the country this summer. Consumers are encouraged to visit this link to find one nearest them and grab the special-edition treat while supplies last.
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