Video: IT'SUGAR on novelty candy trends
The store uses trend platforms and social media to stay ahead of consumer interests.
Candy Industry Senior Editor Liz Parker Kuhn recently touched base with Ryan Nelson, president, IT'SUGAR, to chat about consumer trends and behaviors in the novelty candy space, as well as what new items IT'SUGAR has recently released.
Recently novelty trends include unique form factors, exotic flavor combinations, and materials like crystal candy.
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