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Candy IndustryCandy ProductsNew Candy ProductsGummies & Jellies

Smarties expands Squashies lineup with Mixed Fruit flavor

The new variety is now available at Sheez and Five Below.

By Candy Industry Staff
Smarties expands Squashies lineup with Mixed Fruit flavor

Courtesy of Smarties

May 16, 2025

Smarties Candy Company has announced the newest addition to its growing Squashies line: Mixed Fruit Smarties Squashies. The tangy, chewy candy features a mix of orange, pineapple, lemon, lime, cherry, and blackcurrant.

After going viral on TikTok and earning a spot on Swifties’ snack radar, Raspberry & Cream Smarties Squashies hit Target shelves nationwide in April, marking a major milestone for the flavor, the brand says. Now, building on that momentum, Mixed Fruit introduces new flavor combinations in the same soft texture.

“We’re thrilled to expand the Squashies line with this playful, fruit-forward mix,” says Jessica Dee Sawyer, co-president of Smarties Candy Company. “Consumers are craving new textures and standout flavors, and Smarties Squashies deliver both. With their cloud-like chew and fruit-packed flavor, they stand on their own as a fresh addition to the candy aisle.”

Mixed Fruit Smarties Squashies are available now at Sheetz and Five Below stores across the U.S., with wider retail availability to follow later this year. 


Related - April Fools' roundup: snacks, bakery, and candy pranks

KEYWORDS: expansion smarties

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