Hershey Kisses launches collectible Pokémon foils
From Pikachu to Mew, each chocolate is wrapped like a Poké Ball.
Courtesy of Hershey
Hershey’s Kisses is launching a special-edition release: Hershey's Kisses wrapped in collectible Pokémon foils.
The Hershey Kisses feature 151 unique foil designs inspired by original Kanto region Pokémon characters. From seasoned Pokémon Trainers to the next generation of chocolate lovers, consumers of all ages can find, trade, and collect their favorite characters with every unwrapping, the confectionery company says. From Pikachu to Mew, each Hershey’s Kisses chocolate is wrapped like a Poké Ball, unveiling the milk chocolate within.
Consumers can claim a limited-edition collector’s case from Hersheyland.com/pokemon to display and organize their foil finds—no purchase necessary, while supplies last. They can also track their collection online, unlock shareable digital certificates, and follow their progress all summer long.
Hershey’s Kisses x Pokémon chocolates are available now in 10.1-oz and 34.1-oz bags at retailers nationwide, for a limited time only.
“Our collaboration with Pokémon combines the timeless appeal of Hershey’s Kisses chocolates with the joy of discovery and collecting—making it more than just a treat,” says Ashley Reeb, senior associate brand manager at The Hershey Company. “The special-edition foils may spark a little friendly competition but also unite fans around their love for milk chocolate and Pokémon.”
The Hershey Company is on the current Candy Industry “Global Top 100 Candy Companies” list. Click here to view the current “Global Top 100” rankings.
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