Rocky Mountain Chocolate Factory Inc., franchiser of a premium chocolate and confectionary retail store concept, has announced the grand opening of its first fully redesigned store, located at 415 King Street in the heart of Charleston, SC. The new location opens to the public on June 3, marking the company’s first presence in the state and signaling the beginning of a nationwide transformation of the Rocky Mountain Chocolate Factory brand, it says.

Owned and operated by seasoned franchisees Ross and Mackenzie Theesen, alongside Charleston local and day-to-day operator Mike Hill, the new store brings RMCF’s premium chocolates, gourmet caramel apples, and handcrafted confections to one of the historic Southeast shopping district. This is the Theesen's fifth RMCF location, underscoring their commitment to the brand and its future. Together, the team brings a blend of multi-unit franchise experience and local insight to support RMCF’s expansion into South Carolina.

“We are honored to bring the reimagined Rocky Mountain Chocolate Factory experience to Charleston,” says Ross Theesen. “The energy on King Street is incredible, and we’re excited to open more RMCF stores across South Carolina with a fresh look that matches the quality of our confections. Being part of the brand’s evolution has been exciting, and we’re proud to help lead the way with this flagship location.”

The Charleston store is the first in the company’s system to fully embody RMCF’s new identity—including a reimagined store design, updated logo, fresh packaging, and an elevated brand color palette—all reflecting a new look and feel that aligns with the company’s vision for the future. Inside, customers will experience a modern aesthetic that blends the whimsical nature of chocolate with a refined retail space designed for gifting, indulgence, and memorable moments, the brand says.

This opening is part of a sweeping national rebrand effort by Rocky Mountain Chocolate Factory that will refresh nearly 150 locations across the U.S., in addition to nearly 100 co-branded stores with Cold Stone Creamery. The transformation also extends to RMCF’s e-commerce channels, which will soon relaunch with a redesigned website, updated imagery, and a cohesive new brand message.

Charleston was selected for this flagship launch due to its rich cultural heritage, strong tourism and culinary prominence, making it the perfect setting to introduce the next generation of America’s Chocolatier, the company says. As part of the company’s broader growth strategy, RMCF is targeting major metropolitan areas to expand its premium retail footprint, with long-term goals of exceeding $100 million in annual retail sales.

The Charleston location will be open daily from 10:00 am to 10:00 pm.

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