Rocky Mountain Chocolate Factory has announced the grand opening of its entirely new prototype store on King Street, Charleston, taking place the weekend of November 13–15. This marks the debut of a fresh design and experience concept for the brand—one that aims to engage all five senses and introduce an immersive chocolate experience.

Guests can indulge in the scent of freshly made fudge and caramel apples, the sight of the store's chocolatiers at work, and the sound of caramel being poured over handcrafted treats. The new store features a modern, open layout with warm wood accents, an expanded ice cream counter, and the company's signature chocolates.

“This new prototype represents the next chapter for Rocky Mountain Chocolate Factory,” says Jeff Geygan, interim CEO of Rocky Mountain Chocolate Factory. “We’ve reimagined what a chocolate shop can be—an experience that delights all five senses while preserving our heritage of handcrafting premium chocolates that bring joy to every customer.”

David Denker, VP of franchise development, added, “Our new store design sets the stage for stores that should last the tale of time. It’s a balance of modern design and old-world craftsmanship—something truly timeless that celebrates what makes our brand special.”

Ross Theesen, franchise owner of the new Charleston location, shares his excitement: “We’re honored to bring this new experience to King Street. This community loves quality, creativity, and authenticity—and that’s exactly what Rocky Mountain Chocolate Factory delivers.”

The grand opening weekend will begin with a ribbon cutting ceremony on Thursday, November 13 at 10 a.m., followed by a lineup of exciting promotions and activities, including:

• Free Caramel Apple or Truffle with any purchase of $25 or more.
• Golden Ticket Giveaway—one lucky guest each day throughout the weekend will receive a free 4-pack of the brand's signature caramel apples.
• Free samples, giveaways, and treats throughout the celebration.

Related: Rocky Mountain Chocolate Factory acquires California store