The addition of Nashville supports the chocolatier's transformation strategy by creating a controlled environment to test, refine, and scale key initiatives across the system.
The company is expanding its digital marketplace and catering access to increase consumer touchpoints, strengthen unit economics, and support data-driven growth.
The strategy and focused brand refresh will drive nearly 25% additional store growth, and marks the strongest development period in company history, it says.
The new location opens to the public on June 3, marking the company’s first presence in the state and signaling the beginning of a nationwide transformation of the Rocky Mountain Chocolate Factory brand, it says.