Feastables names celebrity chef as official brand partner
Culinary content creator Nick DiGiovanni was announced as collaborator.
Courtesy of Feastables
Feastables, the ethically sourced chocolate and snack brand founded by YouTube creator, entrepreneur, and philanthropist Jimmy Donaldson (aka MrBeast), announced that acclaimed chef, New York Times best-selling author, and culinary content creator Nick DiGiovanni is partnering with the company as an official brand partner. The announcement kicked off with a new video on DiGiovanni’s main YouTube channel, where he shows Jimmy what it takes to be a “master chef.”
The partnership will include content collaborations and highlight Feastables’ mission to eradicate child labor in the chocolate industry by helping move kids out of cocoa fields and into classrooms. The partnership with DiGiovanni builds on the brand’s existing collaborations and signals more exciting launches to come, Feastables says.
“Jimmy has always been a great friend so it only made sense to work together on one of my favorite things: chocolate! With our shared entrepreneurial spirit and passion for giving back, I truly believe this partnership has all the ingredients for lasting impact,” says DiGiovanni.
Donaldson added, “Nick DiGiovanni is now an official Feastables partner because he believes in our mission to source chocolate ethically and one day get over a million kids out of child labor, welcome to the team Nick.”
Feastables has emerged as one of the fastest-growing snack brands, known for its popular chocolate bars and peanut butter cups, as well as its consumer-centric, gamified experiences and viral, community-driven initiatives, the brand says.
As one of Feastables’ first official partners, DiGiovanni has made Feastables his exclusive chocolate brand and is supporting its mission by educating audiences on the truth behind the cocoa industry with a focus on getting West African children out of child labor and into schools. All cocoa used in Feastables chocolate is 100% Fairtrade certified and farmers are paid the living income reference price; Feastables only partners with farms that actively protect children.
Related: Feastables announces use of Fairtrade-certified cocoa
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