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Candy IndustryPretzelsCandy ProductsNew Candy ProductsChocolate ProductsGummies & Jellies

Dylan's Candy Bar unveils ‘Wheel of Fortune’ collaboration

Treats in the collection include gummies, chocolates, and more.

By Candy Industry Staff
Dylan's Candy Bar unveils ‘Wheel of Fortune’ collaboration

Courtesy of Asha Fuller/Dylan's Candy Bar

July 9, 2025

Dylan’s Candy Bar has announced a lineup of confections and collectibles in collaboration with Sony Pictures Television’s game show Wheel of Fortune. The capsule collection will be available August 12.

Kicking off the collection with early access, Dylan’s Candy Bar Rewards Members and Wheel Watchers Club members can enjoy an exclusive pre-sale beginning August 4 at DylansCandyBar.com. 

Dylan’s Candy Bar x Wheel of Fortune Capsule includes:

  • Have A Sweet Outdoor Adventure Paint Can ($20): Green Apple Candy Trees, Sour Fruity Gummy-Mallow Kicks, and 3D Fruity Gummy Chubby Bears. 
  • Ready, Jet, Go! Paint Can ($20): The can includes Milk Chocolate Globes, Fruity Gummy Fighter Jets, and Sour Fruity Gummy Stars & Moons.
  • Snacktime Sweetness Paint Can ($20): Featuring Fruity Gummy Pizza Slices, Cola Gummy Bottles, and Fruity Gummy Hot Dogs – ideal for summer barbecues and game nights.
  • “I’d Like to Solve the Puzzle” Tackle Box ($32): The interactive candy tackle box is filled with Wheel of Fortune-themed treats like Cherry Juju Coins, Fruity Rainbow Licorice Wheels, and Gold Milk Chocolate Coins.
  • Wheel-y Good Mega Coin ($25): An 8-inch, 10-ounce solid milk chocolate coin stamped and wrapped in a gold metallic wrapper featuring the collaboration’s tagline, “Something Sweet Is Spinning.”
  • Winners Wedge Chocolate Bar Trio ($18): Filled with Dylan’s Candy Bar classics including Dark Chocolate Bar, S’mores Milk Chocolate Bar, and Milk Chocolate Bar, packaged in Wheel of Fortune wrappers and tied with a golden bow.
  • Sweet Surprise Wild Card Mystery Box ($50): This oversized interactive gift box is filled with mystery candies including Gummy Red-Hot Chili Peppers, Assorted Jelly Fruit Slices, and Chocolate-Covered Pretzel Balls.

“This collection combines playful nostalgia with the excitement and joy Wheel of Fortune brings into homes across America,” says Dylan Lauren, founder and CEO of Dylan’s Candy Bar. “We’re thrilled to offer fans delicious, interactive ways to experience the spirit of the show.”

The candy will be available at Dylan’s Candy Bar stores in New York City and Los Angeles, online at DylansCandyBar.com, and select items will be available at Dylan’s Candy Bar Airport stores nationwide.

“Our friends at Dylan’s Candy Bar did an incredible job capturing the essence of Wheel of Fortune in candy form with this line,” says Suzanne Prete, president, game shows, Sony Pictures Television. “It’s a sweet way to give fans a taste of our beloved game show and we look forward to celebrating Dylan’s Candy Bar on the air this fall.”

Reaching more than 21 million unique viewers a week, Wheel of Fortune continues to be one of the most successful shows in history. Ryan Seacrest hosts the game show alongside Vanna White, who co-hosts.


Related - Fun Friday: Dylan's Candy Bar ‘Wheel’ collab, Dave & Busters Hot Wheels menu, XO Marshmallow cookbook

KEYWORDS: Dylan's Candy Bar TV partnership TV show

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