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Industry News

Fun Friday: Dylan's Candy Bar ‘Wheel’ collab, Dave & Busters Hot Wheels menu, XO Marshmallow cookbook

Jack in the Box debuts Sour Patch Kids drinks, Whitman's partners on LTO beer.

By Liz Parker Kuhn
Dave & Buster's Hot Wheels collab and menu

Courtesy of Dave & Busters

XO Marshmallow cookbook

Courtesy of XO Marshmallow

Jack in the Box Sour Patch Kids drinks

Courtesy of FoodBeast

Whitman's s'mores beer collaboration

Courtesy of Whitman's Chocolates

Dave & Buster's Hot Wheels collab and menu
XO Marshmallow cookbook
Jack in the Box Sour Patch Kids drinks
Whitman's s'mores beer collaboration
May 30, 2025

This week's Fun Friday starts off with an interesting collaboration between Dylan's Candy Bar and TV's Wheel of Fortune. 

The world's largest confectionery emporium and lifestyle brand is teaming with Sony Pictures Television’s legendary game show, Wheel of Fortune, to launch an exclusive collection of edible and non-edible treats this fall.

Featuring products spanning every candy food group, the assortment will be available at all Dylan’s Candy Bar locations as well as DylansCandyBar.com, with prices ranging from $18 to $125.

“We are always looking for fun, nostalgic ways to bring people together through candy, and what better way than partnering with one of America’s most beloved game shows?” said Dylan Lauren, founder and CEO of Dylan’s Candy Bar. “This collection is a playful celebration of sweet surprises, and we can’t wait to share what’s in store.”

More information on this collaboration will be available closer to the collection launch.


Dave & Busters, Mattel team up on the "ultimate summer experience"

Starting June 2, guests nationwide can experience the Hot Wheels universe like never before, headlined by Hot Wheels Victory Lap—a brand-new game only at Dave & Buster’s that brings the stunts, speed, and edge-of-your-seat energy of Hot Wheels straight to the arcade floor.

This collab is a full sensory ride, featuring a limited-time Hot Wheels-themed menu like:

  • Turbocharged Chicken Sliders with a buffalo kick
  • Turbo Bites donut holes in collectible trays
  • A Stoplight Punch Flight of rum punches (for grown-up racers)
  • And fizzy, fruity Hot Wheels Refreshers for patrons of all ages 

“We’re thrilled to be Firing on All Cylinders at Dave & Buster’s this summer,” says Julie Freeland, VP of global location based entertainment at Mattel. “Fans will experience high-speed twists and turns with the new Hot Wheels Victory Lap Game while turbocharging with themed sliders, refreshers and more. We look forward to welcoming families and adults alike for an action-packed summer.” 

“At Dave & Buster’s, we’re all about delivering next-level experiences you can’t find anywhere else—and this summer, we’re revving things up in a big way,” says Megan Tobin, CMO, Dave & Buster’s. “Our exclusive partnership with Hot Wheels isn’t just a brand collaboration—it’s a full-throttle takeover, featuring a one-of-a-kind arcade racing game you can only play at Dave & Buster’s. It’s the ultimate fusion of iconic speed and all-out fun, and just the start of a summer packed with new games, bold flavors, and high-energy moments you won’t want to miss.”


XO Marshmallow releases cookbook

What if you could turn your kitchen into a marshmallow wonderland? Meet The XO Marshmallow Cookbook—a vibrant guide to crafting gourmet marshmallows and desserts that are anything but ordinary.

From Kat Connor and Lindzi Shanks—the co-founders of XO Marshmallow and makers of imaginative, handcrafted marshmallows—this cookbook brings their confections to life with 75+ recipes, each bursting with creativity, color, and flavor.

Inside, you’ll find:

  • Step-by-step tutorials for classic and inventive marshmallows (think Champagne, Cookie Dough, and Lavender Honey).
  • Marshmallow-based desserts like s’mores bars, hot cocoa bombs, whoopie pies, and stuffed doughnuts.
  • Tips from marshmallow pros on how to swirl, cut, and style like a confectionery queen.

Jack in the Box launches Sour Patch Kids drinks

"Jack in the Box is thinking out of the box with its limited-edition Sour Patch Kids drink menu and fans are so ready to order," says Parade.com.

The drink menu, now live on Jack in the Box's website, includes watermelon-flavored dirty soda made with Sprite, a milkshake, a lemonade, and, in select locations, a slushie.

Food Instagrammer @Snackolator was among the first to preview the new beverage, posting this on May 21: 

Jack in the Box is dropping a Sour Patch Kids Watermelon menu and I need all of it! Dropping May 29th are four new drinks from @jackinthebox featuring watermelon Sour Patch Kids!

Watermelon Shake: A creamy vanilla shake swirled with Sour Patch Kids Watermelon flavors.

Watermelon Twisted Soda: Lemon lime soda swirled with Sour Patch Kids Watermelon flavors, and finished with whipped topping.

Watermelon Lemonade: Refreshing lemonade mixed with Sour Patch Kids Watermelon flavors for the ultimate pucker upper.

Watermelon Slushie: A refreshing slushie made with Sour Patch Kids Watermelon flavors. "Sour then Sweet" in every sip. Watermelon Slushie only available in select Austin, Phoenix, and Salt Lake City locations.

“Really outdid myself with this one,” the official social media account of the fast food chain later jested in the comments of the influencer’s post.

Jack in the Box’s new Sour Patch Kids Watermelon drink menu will only be available for the summer, or as long as supplies last.


Whitman's Chocolates, Boulevard Brewing Co. partner on LTO beer

Russell Stover's Whitman's Chocolates and Boulevard Brewing Company are embarking on a collaboration to "Share the Small Moments" with beer and chocolate fans through a collaboration beer, unique tasting experiences, and a retail value offer this summer.

The two Kansas City brands previewed having "S'more Fun Together" this March at the Charleston Wine + Food festival, pairing Boulevard's new barrel-aged beer, Wood Baron Barrel-Fresh Ale, with the new Whitman's S'mores. The fun will continue with the launch of More S'mores, a limited release Boulevard barrel-aged beer brewed in collaboration with Whitman's.

More S'mores brings the wonder of beer, and the magic of a campfire treat to life in a single 16-oz can, cozying up to the fire at 8.2% ABV with stacks on stacks of graham crackers, roasted malt, and chocolate flavors with a toasty marshmallow finish. More S'mores will be available in 16-oz can four-packs beginning in June throughout Boulevard's distribution footprint, while supplies last.

The partnership encourages fans to "Share the small moments," enjoying chocolates paired with craft beer with friends and family, celebrating life's small moments. The Boulevard Beer Hall will host a More S'mores launch happy hour on Thursday, June 5 from 4:00-7:00 pm. A unique pairing experience will be available, as well as sample and full pours of the new beer, giveaways, and a few sweet surprises. No tickets necessary, and learn more at boulevard.com/visit-us/events.

Additionally, throughout the month of June, attendees of Boulevard's Smokestack Tour & Tasting and Barrel-Aged Tasting experiences will be treated to a special pairing featuring Whitman's S'mores. Through September, Boulevard and Whitman's will team up to treat shoppers to a special value offer of $5 back when they purchase Boulevard barrel-aged beer and Whitman's S'mores together at their favorite grocery store. Legal details and the full submission form can be found at boulevard.com/duvelrebates.

KEYWORDS: Dylan's Candy Bar Russell Stover Sour Patch Kids XO Marshmallow

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Liz200

Liz Parker Kuhn is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkerkuhne@bnpmedia.com.

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