Thanks to early immigrants from Germany and the Netherlands, hard pretzels today continue as a quintessential American snack. In their most-basic forms, they are a study in beautiful simplicity. Adorned, they can carry a world of flavors. 

The brand celebrates 106 years with a new look and more than $106K in real gold up for grabs.

Boston brands Eastern Standard Provisions and Life is Good introduce new Life is Good Kids Foundation Sprinkle Good Vibes Box, including a variety of soft pretzels.

Sugarwish has launched its first-ever seasonally curated offering: the Summer Collection.

Whisps expands to the pretzel category, bringing to market the world's first 100% real cheese & clean label pretzel bites that are higher in protein, lower in carbs, and 100% crunchy.

Eastern Standard Provisions has announced its new Sourdough Hard Pretzel Pieces. In addition, it is debuting Honey Butter, a new flavor topping combination.

Company-wide campaign benefitting GLAAD features curated product collection and more to raise funds and awareness in support of the LGBTQ+ community.

Chatty Monks Brewery and Unique Snacks have partnered to create Split Face, an expertly crafted Amber Lager featuring a savory hint of pretzel in celebration of National Pretzel Day on April 26, 2022.

In partnership with Industrial Realty Group, Stellar Snacks adds a second manufacturing plant, expanding production space by 4.5X to a total of 575,000 square feet.

Grain-free, gluten-free, and allergen-friendly pretzel brand gives back to autistic entrepreneurial-focused individuals during Autism Awareness Month.