Unreal reveals dye-free Halloween candy lineup
The BFY chocolates are offered in nougat, peanut butter cup, and coconut varieties.
Courtesy of Unreal
Unreal Snacks is introducing a lineup of Halloween products for the 2025 season, with retail availability beginning September 1 and direct-to-consumer (DTC) availability starting September 15. The dye-free chocolate brand is offering seasonal packaging and retailer-specific assortments across Target, Whole Foods, Amazon, and other national outlets.
The 2025 Halloween lineup includes:
- Target-exclusive Halloween bag: 20-count mixed pack (nougat, peanut butter cup, and coconut), SRP $16.99
- Whole Foods and Thrive Market boxes: 20-count coconut bar box and 20-count peanut butter cup box, SRP $16.99 each
- Halloween variety pack: 26-count mixed bag available at Whole Foods, Sprouts, Wegmans, Misfits/Imperfect, and other retailers, SRP $19.99
- Amazon and DTC: Full lineup of Halloween boxes and variety packs launching September 15
Unreal’s Halloween portfolio reflects growing consumer interest in better-for-you candy options, particularly those free from artificial dyes. The brand’s seasonal packaging features new mascots and formats designed to support trial and increase basket size.
Related: Unreal launches grab-and-go chocolate-covered nuts
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