JusRol expands beyond the dough with turnover kits The puff pastry shortcut is rolling out in select Walmart stores nationwide. SF&WB Staff July 17, 2026 The launch marks the brand’s continued growth and expansion with a new innovation, it says.Read More
Opopop aims to heat up microwave popcorn category The brand features flavor-wrapped kernels and innovative tastes in its products. Jenni Spinner June 2, 2026 The microwave popcorn, which started as a DTC brand, has since made it onto retail shelves, including Walmart.Read More
Walmart unveils redesign of its flagship private brand The Great Value update will span almost 10,000 food and consumables items. SF&WB Staff April 29, 2026 To ensure a seamless transition, the rollout will be phased over the next two years, beginning with salty snacks and expanding category by category.Read More
Pop Secret expands RTE popcorn line to Walmart The brand's Movie Theater Butter snack is now available at 1,032 stores. Liz Parker Kuhn April 7, 2026 This marks the brand's entry into the ready-to-eat set at the retailer, expanding beyond its established microwave portfolio.Read More
Opopop launches nationwide at Walmart The lineup includes six-count packs, with three-count packs available in select stores. SF&WB Staff March 27, 2026 The snack assortment includes Walmart-exclusive Butter Bliss and brings a fresh take to the traditional microwave bag aisle, the brand says.Read More
Pop-Tarts answers consumer demand with Stuffed variety The snacks include 50% more filling compared to the brand's regular pastries. SF&WB Staff March 26, 2026 Available in three flavors, the extra-large variety arrives on shelves this April.Read More
BUBS launches Sour and Sweet Mix at Walmart The 10-oz candy includes a curated assortment of popular shapes and flavors. Candy Industry Staff March 23, 2026 Rather than choosing just one flavor, the new bag is designed to recreate the feeling of a pick-and-mix candy wall in a single, resealable pack.Read More
Peeps introduces Harry Potter-inspired Butterbeer flavor The new candy is available exclusively at Walmart. Candy Industry Staff March 17, 2026 Inspired by the book and movie beverage, the brand is debuting its newest limited-edition marshmallow chicks.Read More
Unique Snacks launches on Walmart shelves Three of the company’s pretzel products will be found in Northeast stores. SF&WB Staff March 9, 2026 The expansion of the Pennsylvania-based company’s offerings will impact more than 450 of the retailer’s location in the Northeastern U.S.Read More
Neuro debuts at select Walmart stores The functional gum's products includes natural caffeine and L-theanine. Candy Industry Staff February 24, 2026 The launch represents a significant milestone for the confection brand, it says, expanding accessibility for everyday consumers seeking a modern, convenient alternative to traditional energy. Read More