Ferrero has launched a global digital communications campaign at Nice Côte d’Azur Airport in France, focused on ingredient sourcing and sustainability. The initiative is part of the company’s ongoing "Quality at Heart" platform.

Between Sept. 23 and Oct. 20, travelers at Nice airport can view a hazelnut-shaped installation that outlines the lifecycle of Ferrero’s key ingredients, including hazelnuts used in products such as Ferrero Rocher. The interactive display illustrates the journey from cultivation to finished product. 

Additionally, from Sept. 26–Oct. 2, the installation was accompanied by a digital tunnel with sustainability-focused content and a network of 73 screens throughout the airport.

Ferrero also featured the campaign at the 2025 TFWA World Exhibition in Cannes, held Sept. 28–Oct. 2, where the company presented upcoming product developments and emphasized its approach to responsible sourcing.

The campaign reflects Ferrero’s updated Hazelnut Charter, which supports regenerative farming practices, fair working conditions, and supply chain transparency. According to the company, more than 90% of its hazelnuts are traceable to individual farms, and over 21,000 farmers have received training in sustainable cultivation methods.

Related: Ferrero Travel Market's TFWA World Exhibition presence