Kinder Chocolate launches The Elf on the Shelf products
Each LTO candy has a collectible card with a QR code that unlocks a digital story.
This holiday season, Ferrero's Kinder Chocolate brand is partnering with The Lumistella Company, home of The Elf on the Shelf Santaverse, announcing limited-edition product packaging and a new, interactive storytelling experience.
"Kinder Chocolate stands for moments that bring families together," says Neal Finkler, VP of Kinder Snacking. "The goal of this partnership is to keep the magic of the holidays at the forefront, and to inspire creativity and imagination for the entire family."
As part of the holiday season partnership, consumers can buy limited-edition Kinder Chocolate bar x The Elf on the Shelf packs featuring the Scout Elf in single, share, and mini sizes, available at all major retailers nationwide. Each pack includes one of eight collectible cards with a QR code that unlocks Let's Story!—a unique, co-created digital storytelling experience within Ferrero's free Applaydu app that lets parents and kids build personalized The Elf on the Shelf adventures together.
Within the Applaydu app, families can discover eight exclusive The Elf on the Shelf stories in the new "Let's Story!" feature, with immersive 360° storytelling that lets parents and kids co-create adventures together, extending the tradition from The Elf on the Shelf Santaverse.
"For 20 years, The Elf on the Shelf has been part of cherished family holiday traditions that celebrate wonder and togetherness," says Christa Pitts, co-CEO and co-Founder at The Lumistella Company. "Partnering with Kinder Chocolate allows us to extend that magic in a new way—through storytelling, creativity, and the joy that comes from simple, shared moments."
To celebrate the campaign across channels, Kinder Chocolate will also collaborate with creators to encourage families to share their own moments of connection and imagination.
For more information, visit kinder.com/us/en/applaydu.
Ferrero Group is on the current Candy Industry “Global Top 100 Candy Companies” list. Click here to view the current “Global Top 100” rankings.
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