Godiva reveals new identity ahead of 100th anniversary
The Pladis candy brand is debuting a refreshed, contemporary logo.
Pladis's premium chocolate brand Godiva has unwrapped a new brand identity and global advertising campaign as it gears up for its centenary in 2026.
Founded in Brussels in 1926, Godiva has long been synonymous with indulgence and craftsmanship, the company notes. Now, it’s taking this heritage into the future with a refined, contemporary logo, elevated design system, and a global creative campaign anchored by a reimagined portrayal of Lady Godiva—the enduring symbol of elegance, empowerment, and timeless sophistication, the brand says.
The refreshed Lady Godiva aims to represent confidence and modern femininity, expressed through fluid lines and refined details that capture both heritage and forward momentum.
At the heart of the brand reset is the launch of the new Gold collection—a fresh take on Godiva's most popular creations—and Truffle collection, blending new designs, flavors, and recipes with craftsmanship and storytelling that the brand is known for, the company says.
Over a year in the making, the rebrand responds to shifting consumer expectations for brands that blend authenticity with modern relevance. Godiva's refreshed look looks to honor its timeless cues of gold and craftsmanship, while introducing a more contemporary aesthetic that resonates across generations.
Designed in partnership with BTEC Paris, the new brand identity will roll out across packaging, retail stores, and digital experience. The rebrand is part of Godiva's growth strategy to expand its global footprint, strengthen its premium positioning and appeal to new audiences.
Steve Lesnard, Godiva president, says: “As Godiva approaches its centennial, this brand reset is both a tribute to our rich heritage and a confident step into our future. We are celebrating 100 years of craftsmanship while reimagining the brand for the next generation of chocolate lovers. This transformation reflects our confidence, creativity, and enduring commitment to premium chocolate.”
Pladis is on the current Candy Industry “Global Top 100 Candy Companies” list. Click here to view the current “Global Top 100” rankings.
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