Gummy brand Haribo has teamed up with global superstar Jennie to bring her signature style to the candy aisle with Haribo Ruby Hearts.

Inspired by her first studio album, Haribo Ruby Hearts gummies aim to embody Jennie's confident, creative spirit. Each 8-oz bag is filled with sweet-and-sour strawberry heart-shaped gummies in her signature ruby-red hue. These limited-edition Haribo gummies are available only at Target.com and Target stores nationwide.

Originally teased by Jennie on social media in April, the collaboration has generated excitement among fans worldwide for months, Haribo says. Millions of likes, shares, requests later, Haribo Ruby Hearts has finally been released, and is available while supplies last.

For Jennie, the collaboration was a natural fit, she shares: "I've loved Haribo since I was young. Creating Ruby Hearts with this iconic global brand felt like a full-circle moment. It's a little piece of joy that I hope fans can share with me." 

"At Haribo, we're always looking for ways to celebrate creativity and connection with our fans," says Seth Klugherz, VP of marketing at Haribo of America. "Partnering with Jennie allows us to share our mission of childlike happiness through a collectible product that reflects Jennie's bold artistry and Haribo's signature fun."

Haribo GmbH & Co. K.G. is on the current Candy Industry “Global Top 100 Candy Companies” list. Click here to view the current “Global Top 100” rankings.