In collaboration with Nintendo, Ferrero's Kinder Joy brand is bringing its Kinder Joy Super Mario Collection to U.S. retailers. Parents and kids can enjoy Kinder Joy's chocolate treat with crispy cocoa-filled wafer bites, plus discover one of 26 Super Mario themed toys, from December 2025 through April 2026.

Inside each egg, consumers may find characters like the mustachioed Mario, Yoshi, and the coveted Super Star. With different treasures to discover, ranging from collectible 3D figurines, pen and zipper decorations of legendary characters, Toad Question Block photo and sticky holders, Boo and Spiny mini clips, and more, consumers can build their own imaginative Super Mario world while unlocking a taste experience, Kinder Joy says.

"Just like a video game where each level reveals new challenges and hidden bonuses, every Kinder Joy egg offers multiple layers of discovery," says Amber Hansinger, VP of marketing, Kinder Joy USA. "Our collection with Super Mario bridges generations of parents, letting them relive their gaming memories while watching their kids experience that same rush of anticipation and delight for the first time."

Kinder Joy Super Mario Collection will soon be available at major retailers nationwide.

Ferrero Group is on the current Candy Industry “Global Top 100 Candy Companies” list. Click here to view the current “Global Top 100” rankings.