Hershey has introduced Shaq-A-Licious Slams, a multi-textural gummy candy collaboration by Shaquille O’Neal and the company, now available at retailers nationwide. Featuring three sweet, crunchy gummy balls in watermelon, strawberry and orange flavors and a chewy, sour mango ring, Shaq-A-Licious Slams celebrates Shaquille’s love of slam dunks, hoops and big kid energy, Hershey says.

Consumers can interact with the candy by lining up the balls, dunking the balls in the ring, and mixing and matching the flavors to create unique flavor sensations with every bite, the company adds.

“When I do something, I want it big! Big flavor, big fun, big everything,” says O’Neal. “With Shaq-A-Licious Slams, you are not just grabbing a gummy and tossing it in your mouth. You’re stacking the balls, aiming for the mango ring, shooting your shot, then going in for that big sweet-and-sour chew. People always told me, ‘Don’t play with your food.’ With Slams, I’m telling everybody: go ahead and play with your candy. Stack it, slam it, snack it—and if you miss the shot, you still get the bucket.”   

“Slams is a game-changer for the Shaq-A-Licious brand and showcases our approach to candy innovation,” says Vivek Mehrotra, senior brand manager, Shaq-A-Licious, The Hershey Company. “Stacking crunchy gummy balls inside a sour mango ring creates a multi-textural bite  unlike anything else in the gummy aisle. The balls-and-hoop format transforms candy into a hands-on experience—inviting fans to build, play, and personalize every piece. With Shaquille’s vision shaping every detail, Slams delivers a one-of-a-kind, multi-sensorial adventure that grabs your attention the instant you open the bag.”  

Shaq-A-Licious Slams roll out to retailers nationwide starting this month and can also be purchased at hersheyland.com/shaqalicious.  

The Hershey Company is on the current Candy Industry “Global Top 100 Candy Companies” list. Click here to view the current “Global Top 100” rankings.