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Home » Keywords: » celebrity partnership

Items Tagged with 'celebrity partnership'

ARTICLES

Nature's Own launches simpler recipe, John Cena as spokesperson

Nature's Own launches simpler recipe

The bakery brand is revamping its product portfolio with fewer ingredients
SF&WB Staff
May 29, 2026

To spread the word, the brand has tapped actor and retired professional wrestler John Cena as the official “Breaducator.” 


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Loacker to host 'Great Wafer Bake-Off Showdown'

Loacker to host 'Great Wafer Bake-Off Showdown'

SF&WB Chief Editor Jenni Spinner will judge the faceoff between two celebrity chefs.
SF&WB Staff
May 13, 2026

Giada De Laurentiis and creator Justine Doiron will compete live for a $10,000 charitable donation.


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Food Network celebrity chef chats Italian-American confectionery trends

Chef Christian Petroni chats Italian-American baking

The innovator has been in the restaurant business since he was 12 years old.
Lis Parker
Liz Parker Kuhn
February 20, 2026

The Food Network star and celebrity chef chats bakery and confectionery trends, as well as Nutella's "Stacks for Giving Back" program.


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Shaq-A-Licious Hershey

Hershey introduces Shaq-A-Licious hoops-inspired candy

Slams aims to serve up a multi-textural, interactive gummy experience.
Candy Industry Staff
January 7, 2026

The confection features three sweet, crunchy gummy balls in watermelon, strawberry, and orange flavors and a chewy, sour mango ring.


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Ricola Lemonmint

Ricola taps K-Pop superstar IU as new brand ambassador

The announcement builds on the brand's influencer strategy in Asia.
Candy Industry Staff
December 15, 2025

South Korean singer, songwriter, and actress Lee Ji-eun—universally known as IU—has been named the newest face of the brand's signature herbal drops.


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Khloud unveils first new flavor since launch

Khloud unveils first new flavor since launch

The brand's cinnamon roll-flavored popcorn contains 7 g of protein per serving.
Lis Parker
Liz Parker Kuhn
December 15, 2025

The bakery-inspired flavor joins as a full-time addition to the existing trio—Olive Oil & Sea Salt, Sweet & Salty Kettle, and White Cheddar.


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Crumbl introduces Martha Stewart desserts collab

Crumbl introduces Martha Stewart desserts collab

The baked goods, co-developed with the celeb, are available through November 8.
SF&WB Staff
November 4, 2025

Highlights include the Chocolate Tart Cookie, Coconut Layer Cake, Mile-High Lemon Pie, and Chocolate Chip Cookie Thin.


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General Mills debuts new cereals in partnership with NFL stars

General Mills debuts custom cereal, new packaging

The roster of NFL receivers are helping promote new boxes and a hand-picked mix.
SF&WB Staff
July 17, 2025

The brand is releasing new packaging featuring the athletes, on boxes of Cinnamon Toast Crunch, Lucky Charms, Honey Nut Cheerios, and Reese's Puffs.


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Oreo, Selena Gomez partner on new cookie

Oreo, Selena Gomez partner on new cookie

The snack includes chocolate, cinnamon, and condensed milk-flavored creme.
SF&WB Staff
May 21, 2025

The limited-edition Oreo cookies are inspired by a drink from Gomez's childhood—and include a special collector’s cookie for consumers.  


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Thrive Market launches Cravings by Chrissy Teigen products

Thrive Market adds more Chrissy Teigen mixes

The baking mixes range from pancakes and waffles to sheet cake.
SF&WB Staff
May 21, 2025

The two snack SKUs are debuting exclusively in retail through Thrive Market, and are also available via the Cravings DTC site.


Read More
More Articles Tagged with 'celebrity partnership'
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Products

Natural Food Flavors and Colorants, 2nd Edition

Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

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