This Valentine's Day, Ferrara's Brach's brand is introducing Sweet Bright Conversation Hearts, featuring a crunchy texture and tangy flavors with dual-sided messages, modern phrases, and symbols.

Over 80% of Valentine's Day celebrators use conversation hearts for eating and gifting, and over half want messages on both sides, like the new product has, the brand says.

The Sweet Bright Conversation Hearts' attributes include:

• Dual-sided delight: For when one sentimental saying isn't enough, these double-sided conversation hearts feature messages like "Sweetie" on one side and "Cutie" on the other.
• Fall in love with flavor: Brach's Sweet Bright Conversation Hearts reportedly deliver a crunch and sweet, tangy flavor in every bite with a blend of six flavors, including Blue Raspberry, Fruit Punch, Lemon-Lime, Orange, and Cherry and Pineapple.
• Giftable boxes: The new treats are launching in convenient single-, 4-, and 8-count boxes.
• Sign the love: Consumers of the treat can now declare their devotion with the American Sign Language (ASL) symbol for "I love you."
• Express emotion with emojis: Sometimes when you can't find the right words, all you need is a winky face emoji to say "Yes Pls."

"There is no better way to celebrate the Valentine's Day season than with new Brach's Sweet Bright Conversation Hearts," says Kelly Peyser, director of Brach's and seasonal marketing at Ferrara Candy Company. "With all the charm of the original but now with modern, dual-sided sayings, like 'Yaas' and 'Queen', Sweet Bright Conversation Hearts are here to make every Valentine's Day message pop. Because nothing says 'I <3 U' like a heart that tastes as sweet as its message."

As the number one producer of conversation hearts candy in the U.S., making around 3 million pounds each year, Brach's aims to continuously evolve and offer product innovations that inspire its consumers to share heartfelt (and now emoji-filled) messages with friends and loved ones.

In addition to Sweet Bright Conversation Hearts, Brach's seasonal lineup is available at retailers nationwide, including the return of the classic conversation hearts consumers know and love—Classic Conversation Hearts, Large Conversation Hearts, Wisecracks! Conversation Hearts, and Conversation Hearts Go Global—alongside other treats, like Strawberry Cupcake Glitter Lollipops. Consumers can purchase online or find at a store near them via the product locator.

Ferrara is on the current Candy Industry “Global Top 100 Candy Companies” list. Click here to view the current “Global Top 100” rankings.