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Video: Issei Mochi Gummies talks category trends

The brand's LTO Lunar New Year product will launch soon at 700 Target stores.

We recently spoke with Mika Shino, founder, Issei Mochi Gummies, about trends in the gummy category, and what makes the brand's products unique.

Issei aims to expand the gummy category with a unique mochi texture from rice and tapioca, a deliberate contrast to standard gelatin/pectin-based gummies.

View the video above, or click here.

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Liz Parker Kuhn is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkerkuhne@bnpmedia.com.